Participatory Market Chai
|❑ to gain efficiency in the marketing chain by lowering costs (i.e., production and/or transaction costs); or|
|❑ to add value in the marketing chain by increasing consumer prices (i.e., products and services supplied are of higher value).|
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Publication information: Book title: Participatory Research and Development for Sustainable Agriculture and Natural Resource Management: A Sourcebook. Volume: 1. Contributors: Julian Gonsalves - Editor, Thomas Becker - Editor, Ann Braun - Editor, Dindo Campilan - Editor, Hidelisa De Chavez - Editor, Elizabeth Fajber - Editor, Monica Kapiriri - Editor, Joy Rivaca-Caminade - Editor, Ronnie Vernooy - Editor. Publisher: International Development Research Centre. Place of publication: Ottawa. Publication year: 2005. Page number: 181.
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