The Innovation Tree: Visualizing
Dynamics in the Community
An Innovation Tree is a new tool that helps people to visualize and analyze the way in which an innovation is spread over time among community members. It is a useful tool to distinguish between innovators, early and late adopters, and to help both outsiders and the community to understand some of the social and psychological dimensions that influence the adoption and diffusion of an innovation within that community. The Innovation Tree also allows for investigating how different personalities or types of innovators play a different role in promoting the technology to their colleagues, which is of direct relevance for developing farmer-to-farmer extension activities.
This paper illustrates how the community in Maria village, Bogra, Bangladesh expressed their points of view and expertise, after being triggered by the Innovation Tree to analyze their own innovation adoption and diffusion process. Adoption is considered as the individual dimension of the process: individual households refuse or adopt an innovation for various reasons, while diffusion is the next step explaining how and why (or why not) the adoption spreads between individual households.