Amazing Stories, July 1928 Editor, Amazing Stories:
I note your various remarks in Amazing Stories, expressing the hope that the advertising in your pages will increase sufficiently to put the magazine on its feet financially. And, knowing that the amount of advertising depends directly on the extent of circulation, I am offering the following suggestion.
Your various letters of criticism from readers both pro and contra, are nevertheless from readers who are interested. Even to criticize a story unfavorably, a man must have displayed sufficient interest to read it through. You hear from readers of a scientific cast of mind; I have heard from members of “hoi polloi,” the vast masses who like a good story, but are not particularly scientific.
Are you curious as to what they think of Amazing Stories?
After all, their money is good to you, and you can have it if you please them.
Their opinion, often crudely and inarticulately expressed, coincides with mine.
“Too dry,” “too much mathematics,” “too much stuff that doesn’t mean anything,” “too much theory,” and so on, all mean that the stories have a tendency to lack a modern literary quality.