Rebuilding Brand America: What We Must Do to Restore Our Reputation and Safeguard the Future of American Business Abroad

By Dick Martin | Go to book overview

CHAPTER 10
BRAND AMERICA

“Americans may have no identity, but they do have wonderful teeth.”1

—Jean Baudrillard, French cultural theorist

America’s problem is not with its brand—which could scarcely be
stronger—but with its product.”
2

—Naomi Klein, author of “Selling Uncle Sam: The Spectacular Failure of Brand

USA”

“This is how people see America, the America of fast food, fast
computers, MTV, and Hollywood. This crisis has made clear that
Americans have no idea how they’re perceived around the world.”
3

—Benjamin R. Barber, author of Jihad vs. McWorld

JUST BEFORE CHRISTMAS IN 2005, KAREN P. HUGHES, THE NEW undersecretary of state for public diplomacy, gathered her senior team to discuss the results of their efforts to promote the Iraqi elections of the month before. The Bush team considered the elections one of its singular successes in a country still torn by suicide bombings and lacking such niceties as regular electrical service and safe drinking water.

“Would any of you like to guess what was driving the commentary and all the chatter on all the talk shows in Western Europe that weekend?” she asked, with a hint of exasperation. “You know what it was? It was the death penalty case in California!”

Stanley “Tookie” Williams, the Los Angeles gang leader turned peace activist, had been executed on December 13, two days before 11

-105-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
Rebuilding Brand America: What We Must Do to Restore Our Reputation and Safeguard the Future of American Business Abroad
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Introduction- The Anti-American Century 1
  • Part One 13
  • Chapter 1- Ilting at Windmills 15
  • Chapter 2- The Queen of Branding 24
  • Chapter 3- Charlotte in Wonderland 34
  • Chapter 4- The Prince of Pollsters 43
  • Chapter 5- Measuring Distance 51
  • Part Two 61
  • Chapter 6- Why Do They Hate Us? 63
  • Chapter 7- The Pictures in Their Heads 72
  • Chapter 8- The Business of America 84
  • Chapter 9- The Power of Brands 95
  • Chapter 10- Brand America 105
  • Chapter 11- Ceos' in Handcuffs 115
  • Chapter 12- Plague or Paranoia? 125
  • Part Three 139
  • Chapter 13- in Search of Anti-Anti-Americans 141
  • Chapter 14- The Path to Happy 150
  • Chapter 15- Sink Roots, Don't Just Spread Branches 162
  • Chapter 16- Go Glocal 175
  • Chapter 17- Share Your Customers' Cares 187
  • Chapter 18- Stiff-Necked, Tree-Hugging Critics 201
  • Chapter 19- Share Your Customers' Dreams 213
  • Chapter 20- Myth America 223
  • Chapter 21- A Lever to Move the World 233
  • Chapter 22- Waging Peace 246
  • Coda the Last Three Feet 257
  • A Note about the Endnotes 262
  • Notes 263
  • Acknowledgments 289
  • Index 291
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen
/ 296

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.