“We share common values—the common values of freedom, human
rights and democracy.”1
—George W. Bush, forty-third president of the United States
“It is time to stop pretending that Europeans and Americans share
a common view of the world.… Americans are from Mars and
Europeans are from Venus: They agree on little and understand one
another less and less.”2
—Robert Kagan, The Carnegie Endowment for International Peace
SUPER BOWL XVIII DIDN’T WARRANT THE GRANDIOSE USE OF Roman numerals that has characterized the game since its earliest days. It was a rout. The Los Angeles Raiders dominated the Washington Redskins from the first kickoff and achieved one of the most lopsided victories in Super Bowl history, winning 38–9.3
Viewers had to find their entertainment in the commercials, as is often the case, since marketers pull out all the stops for what is usually one of the most viewed programs of the year. In 1984, they were treated to a number of commercials for a new product called a personal computer. Bill Bixby, TV’s Incredible Hulk, pitched RadioShack’s model. Alan Alda, fresh from his eleven-year tour on M*A*S*H, hawked Atari’s computers. And an actor dressed like Charlie Chaplin toddled around for IBM. But decades later most people remember only
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Publication information: Book title: Rebuilding Brand America: What We Must Do to Restore Our Reputation and Safeguard the Future of American Business Abroad. Contributors: Dick Martin - Author. Publisher: AMACOM. Place of publication: New York. Publication year: 2007. Page number: 213.
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