Rebuilding Brand America: What We Must Do to Restore Our Reputation and Safeguard the Future of American Business Abroad

By Dick Martin | Go to book overview
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INDEX
Abdelal, Rawi, 165
Abduh, Muhammad, 146
AbuKhalil, As’ad, 32
Accenture, 221
Accor, 178
Adams, James Truslow, 229–230
Adidas-Salomon, 127
Adra, Jawad, 49
Aguilar Rivera, Jose Antonio, 69
Airbus, 168
Air France, 168
Aizu, Izumi, 175
Ajami, Fouad, 43, 63
Al Arabiya, 77, 78
Albright, Madeleine, 110
Alda, Alan, 213
Alger, Horatio, 229
Al Jazeera, 28–29, 33, 75–79
Allgood, Greg, 187–190
Alliance for Environmental Innovation, 208
Allianz, 90
Almquist, Eric, 176–177
Al Qaeda, 25, 48, 148–149
al-Rahim, Ahmed H., 146–147
America
as an ideal, 246–247
attitudes toward, 55–60
as brand, see Brand America
as global scapegoat, 69–70
myth of, 223–226
perceptions of, 2–3
rated influence of, 156–157
American Albacore Fishing Association, 197
American dream, 226–232
American Express, 99, 196
American University of Kuwait, 241
Anholt, Simon, 106, 227, 258
Annan, Kofi, 187, 190, 240
anti-Americanism, 1–12
business role in combating, 10–11
causes of, 1, 4–5, 65–66
defining, 3–4
and foreign tourist travel to U.S., 130
generational impact of, 136–137
homegrown, 79–80
incidental, 80–81
Islamic, 5, 70–79
managing, 9–10
postwar, 66–67
public relations as answer to, 11–12
response to, 6–7
role of public opinion in, 64–65
sales impact of, 125–132
surveys on, 7–9
types of, 2–3, 128–129
and U.S. entertainment media, 81–83
virtuoso, 67–69
anti-anti-Americanism, 69–70, 141–144
Applebaum, Anne, 157
Apple Computer, 214, 221–222
Archimedes, 232
Atari, 213
Atlantic Monthly magazine, 142
AT&T, 194, 217
Audi, 104
Avon, 196
Barber, Benjamin R., 105, 179
Barnes & Noble, 176
Barun, Ken, 196
Bass Pale Ale, 98
Batra, N. D., 244
Baudrillard, Jean, 105
Bawer, Bruce, 51–52, 200

-291-

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