A Name That Grows with “WHAT’S IN A NAME?” A great deal when it comes to the word or phrase that
characterizes and brands your business. Naming your business is both exciting and difficult. The name you choose for your business creates the image
of your company. Always think about how your business will be perceived by
others—customers, vendors, competitors, and the rest of the business community. You want to be taken seriously in the marketplace. How do
you name your business? If you
have developed your own business, the choice is yours. You want
to choose a name that reflects
both the essence of your business
and you. If you have purchased a
franchise, the decision has already
been made for you. And if you have bought an existing business, you may decide to change its name. However, research this carefully so that you don’t
lose market share because of a name change.
No matter what type of business you’re naming, consider these four points:
10 “Always think about how your
business will be perceived by
competitors, and the rest of
the business community.”
|1. ||Make sure the name fits your business. You want customers to clearly
understand what product or service you offer. For example, “JRG
Associates” might indicate that the business involves consultants,
but does not reveal what type of consulting the company offers. “Don|
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: The Accidental Entrepreneur: 50 Things I Wish Someone Had Told Me about Starting a Business.
Contributors: Susan Urquhart-Brown - Author.
Place of publication: New York.
Publication year: 2008.
Page number: 33.
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