The Accidental Entrepreneur: 50 Things I Wish Someone Had Told Me about Starting a Business

By Susan Urquhart-Brown | Go to book overview
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CHAPTER 4
WHAT DO YOU BRING
TO THE PARTY?

What Motivates You
to Keep Going?

AS I WATCHED the fireworks last July 4th, it struck me that Independence Day—which marks the birth of our country, in 1776 a struggling, intrepid, individualistic new nation—embodies the entrepreneurial spirit. The Declaration of Independence, symbolizing the motivation to build a country that promotes “life, liberty and the pursuit of happiness,” reminds me of the mission statement that new entrepreneurs struggle to write when they are giving “birth” to a business venture—a daunting task filled with challenges and risks, yet exciting and full of hope. Just as our entrepreneurial forefathers were determined to build a new life for themselves in America, today’s entrepreneurs are highly motivated to succeed.

Clearly, making money is a large motivation. Aside from making money, though, what motivates you to go into your own business?

Once I gave a talk at a conference on the four most common motivators for entrepreneurs: Creativity, Control, Challenge, and Cash. The audience responded by spontaneously suggesting other words beginning with the letter “C” that motivated them in their work. Since then, I have been thinking about and experiencing these motivators in my own business and my work with clients. Here is my list of motivational “C” words and how each impacts the entrepreneurial lifestyle. I invite you to define each word in the way that’s most meaningful to you.

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