The Accidental Entrepreneur: 50 Things I Wish Someone Had Told Me about Starting a Business

By Susan Urquhart-Brown | Go to book overview

CHAPTER 5
MARKET AND SELL
YOUR SOCKS OFF!

Mind Your Ps and Qs

AS A KID, my Mom used to tell me to “mind my Ps and Qs.” I never quite knew what the Ps and the Qs meant, but I knew they were important in getting along with others and being successful. I’ve noticed that people who have been in business for awhile mention remarkably similar characteristics that have helped them keep their business and enthusiasm high. Here then, is a list of Ps and Qs that you may consider minding to help maintain and grow your business.


The Ps

Planning. Planning is essential. For example, write a marketing plan and update it regularly. However, planning is what most people put off. They say, “I’ll get to that. Right now, I have my plan in my head.” Poor planning is one of the most common reasons for business failure, so take the time to write your objectives, make a plan to meet them, and follow through daily, weekly, and monthly. Track what worked and what didn’t, and revise accordingly. Follow the trends that affect your business on a regular basis, and make changes as needed. Pat yourself on the back when business is rolling in; but keep your eye on the future and plan for it. Careful and consistent planning works.

Persistence. Remember the story of the tortoise and the hare? Who won the race? Keep going. Keep connecting with carefully targeted customers, following up on leads, producing excellent service, and developing ongoing business referrals. However, sometimes you don’t need to do anything except listen to

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The Accidental Entrepreneur: 50 Things I Wish Someone Had Told Me about Starting a Business
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Foreword by Jim Horan ix
  • Acknowledgments xi
  • Introduction 1
  • Chapter 1 - What Is An Entrepreneur, Anyway? 5
  • Chapter 2 - Ready, Set, Go! 13
  • Chapter 3 - Taking Care of Business 33
  • Chapter 4 - What Do You Bring to the Party? 65
  • Chapter 5 - Market and Sell Your Socks Off! 91
  • Chapter 6 - Get Connected to the Web for Profit 133
  • Chapter 7 - Making Room for More Business 155
  • Index 173
  • About the Author 179
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