The Accidental Entrepreneur: 50 Things I Wish Someone Had Told Me about Starting a Business

By Susan Urquhart-Brown | Go to book overview
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Index
accidental entrepreneurs
A-Z tips for, 169–171
characteristics of, 1–2
defined, 1
entrepreneur, defined, 13, 15
inner qualities of, 15–18
mystique of, 13–15
myths concerning, 8–10
reasons for going into business, 21
accountability, 32, 69–71, 75–76, 81
Acterra: Action for a Sustainable Earth, 97
action plans, 168–169
adaptability, 16, 23, 128–129
administrative tasks, 9, 79–80
advertising
in e-zines and e-newsletters, 143–144
in marketing plan, 103
pay-per-click ad campaigns, 141, 143
sponsored ads, 143
Yellow Pages, 147
affirmations, 79
Alternative Mortgage, 98
angel investors, 7, 62–63
approach letters, 116–117
attitude, reshaping, 82–83
balance, 132
bankruptcy, 42
Barbara Llewellyn Catering, 66
Barbara Llewellyn Catering and Special Events, 137
Barbara Llewellyn Catering & Event Planning, 32
Barbara Llewellyn Catering & Special Events, 17
Bavarian Professionals, 48–49, 67, 137–138, 164
benefits, selling, 111–112
Better Business Bureau, 135
blogs, 142–143
Bodacious Women’s Club, 17, 48, 147, 149–152
break-even point, 62
Brown, Christopher and Christian, 15–16, 53–55
Build It Green Real Estate Council, 98
burnout, 82–84
business cards, 105, 147
business coaches, 81
Business Environment Awards, 97
business licenses, 36, 41
business loans, 7, 62–63
business plans, 55–58
annual, 56, 57, 132
importance of, 7, 11, 55–56
one-page, 58, 59, 118
business readiness checklist, 10–12
business referral networks, 81
business structure
corporation, 38, 43–45
deciding on, 37–38, 40–55
Limited Liability Company (LLC), 45
partnership, see partnerships
sole proprietorship, 38, 40, 41
capital
general partnerships and, 42
importance of, 27
limited partnerships and, 43
sole proprietorships and, 41
your own money as, 60–63
cash, as motivation, 65, 67
Castle Valley Inn, The, 52–53
celebrations, importance of, 47
challenge, as motivation, 66
Chamber of Commerce, 6, 15, 81, 105, 135
change, 88–90
expanding business, 155–161
project approach to, 89–90
types of, 88–89
City Clerk, filing fictitious name (DBA) with, 36
Clements, Alasdair, 50–51, 68, 138, 157–158
cold calls, 126–127
collaboration, as motivation, 68
comfort zone, 18–19

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