Writing is a fundamental part of my life and has been as long as I can remember. I owe a debt of gratitude to some excellent English teachers along the way who awakened in me an appreciation for clear writing. I was lucky in high school to have two teachers in particular who were tough but inspiring: Percy Totheroh and Joyce King. Mrs. King, who had been a magazine editor and who put in hours correcting and editing everything we wrote, taught me more about effective writing than anyone or anything else.
This book has benefited from careful readings and thoughtful editing by a number of people. In particular, I want to acknowledge the excellent help my son, Chris Sant, gave me. Editing somebody else’s writing is a thankless task, but he took the job on with good grace and perceptive insight. He pointed out as gently as possible each time I violated my own principles. Thanks, Chris! The other person who was particularly helpful is my wife and partner, Susan Hirsch. Because she has a thoroughly pragmatic point of view, acquired during her career as a successful business leader, she consistently has kept me focused on delivering a message that other business people will value. Thanks, Susan!
Finally, for all the help I received from others, any deficiencies in the book are solely my responsibility.