The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand in-World

By Sue Martin Mahar; Jay Mahar | Go to book overview

3.
The Essentials
for Creating and
Maintaining Your
Second Life

-42-

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The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand in-World
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Acknowledgments ix
  • Part 1 - About Second Life® xii
  • 1 - Genesis of Life Online 2
  • 2 - A Virtual Melting Pot 22
  • Part 2 - Getting Started 40
  • 3 - The Essentials for Creating and Maintaining Your Second Life 42
  • 4 - Your Virtual Real Estate 64
  • 5 - Creating a Business Plan 80
  • 6 - Netiquette and Codes of Conduct 102
  • Part 3 - Virtual- World Business Values 114
  • 7 - Commerce 116
  • 8 - Education and Training 132
  • 9 - Coordination and Innovation 146
  • Part 4 - Business Strategies 160
  • 10 - Business Relationships 162
  • 11 - Marketing 2.0 180
  • 12 - Selling Your Products and Services 200
  • 13 - Networking 212
  • 14 - Meetings 226
  • 15 - Staffing the Metaverse 240
  • Part 5 - What's to Come 252
  • 16 - The Evolving Metaverse 254
  • Appendix - Second Life® Lingo Glossary 263
  • Index 265
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