Money Games: Profiting from the Convergence of Sports and Entertainment

By David M. Carter | Go to book overview

INDEX
AAU, see Amateur Athletic Union
Abbott and Costello, 94
ABC (American Broadcasting Company): Monday Night Football, 4, 5; Olympic broadcasts, 20-21; soccer matches, 75; Superstars, 27; Wide World of Sports, 15, 20,78
Abu Dhabi, 180,185
AC Milan, 75-76
Action sports: skateboarding, 78-81; Warped Tour, 176
Activision|Blizzard, 53, 79, 80
Adams, Roger, 31
Adidas, 79,238
Advertising: cigarette, 236; distinction from sponsorship, 255n; Internet, 8,114, 116,117,166; by local businesses, 141, 142; on mobile devices, 139-40,141,142; platforms, 93; radio, 14; at stadiums, 226-27; television commercials, 6-7, 24,25,27,39,125; in video games, 55, 60
AEG, see Anschutz Entertainment Group
AEG Sports, 72
Affleck, Ben, 151
AGA, see American Gaming Association
Aikman, Troy, 112
Ali, Muhammad (Cassius Clay), 3,15
Allianz Arena, 217-18
Al Maktoum, Sheik Mohammed bin Rashid, 181,182,185
Al Maktoum family, 180,181,185
Al-Zarooni, Abdul Rahim, 182,185
Amateur Athletic Union (AAU), 230, 232
Amateur sports: marketing to athletes, 141-43; Rivals.com, 108-11; running, 135-38. See also College sports; Youth sports
American Gaming Association (AGA), 168
American Heart Association, 49
American Youth Sports Organization (AYSO), 69
Anheuser-Busch, 6,35,208, 235-36
Anschutz, Philip, 70
Anschutz Entertainment Group (AEG): holdings, 192; L.A. LIVE, 191-94; musical tours, 74; O2 Dome, 192, 237-39; soccer teams, 68,70,73, 75-76, 241
Apple Computer: athlete endorsements, 84; iPad, 103,139; iPod, 135-37,138; television commercials, 6. See also iPhone
Arenas, see Sports-anchored development; Stadiums and arenas
Arguello, Martin Vassallo, 159
Arizona Cardinals, 205-6, 207-8, 210, 222
Arizona Sports and Tourism Authority, 205,206, 208
Arizona State University, 169, 205
Arledge, Roone, 4, 20, 21
Arsenal Football Club, 199, 212
Arseneau, Marc, 213
Association of Tennis Professionals (ATP), 159,182, 238
AT&T, 79, 96,126,129-30

-277-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
Money Games: Profiting from the Convergence of Sports and Entertainment
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Acknowledgments ix
  • Introduction 1
  • Part I - At-Home Convergence 13
  • 1 - Television Content 19
  • 2 - Video Gaming 45
  • 3 - Athlete Branding 68
  • Part II - Away-from-Home Convergence 93
  • 4 - The Internet 99
  • 5 - Mobile Technology 125
  • 6 - Gambling 147
  • Part III - At-Venue Convergence 173
  • 7 - Sports-Anchored Development 179
  • 8 - Venuetechnology 204
  • 9 - Corporate Marketing 229
  • Notes and Index 253
  • Notes 255
  • Index 277
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen
/ 290

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.