“Many wives could have wrecked an enterprise like this. I think
Lila made the Digest possible.”—DeWitt Wallace
December 25, 1889–May 7, 1984
It was 1921 and Lila Bell Acheson had just married. She was 33 years old, which made her a late starter in the matrimony stakes in those days. Not only was she looking forward to a life with her new husband DeWitt Wallace, but she was eager to find out how a major mailing promoting their new business idea had performed while they had been away on their honeymoon in the Pocono Mountains of northeastern Pennsylvania.
They had spent long hours in the New York Public Library selecting and condensing articles from other publications for a new magazine they called Reader’s Digest and they had sent out letters to friends and other names soliciting subscriptions. And then they had set off for a romantic 14 days as newlyweds.
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Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information:
Book title: Ladies for Liberty: Women Who Made a Difference in American History.
Contributors: John Blundell - Author.
Publisher: Algora.
Place of publication: New York.
Publication year: 2011.
Page number: 121.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.
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