excite customers, generate
buzz, and energize your brand
with the power of social media
JEREMY GOLDMANAMERICAN MANAGEMENT ASSOCIATION
NewYork. Atlanta. Brussels. Chicago. Mexico City
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Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media. Contributors: Jeremy Goldman - Author. Publisher: American Management Association. Place of publication: New York. Publication year: 2013. Page number: i.
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