Fund Raising and Public Relations: A Critical Analysis

Table of contents

• COMMUNICATION ii
• Title Page v
• Contents ix
• Preface xi
• Chapter 1 A Critical Analysis of Fund Raising: An Overview of the Book 1
• Chapter 2 The Problem Prompting the Book: A New Function Taking On Increased Importance 37
• PART I CURRENT PERSPECTIVES OF FUND RAISING: CONFUSING DEFINITIONS, SPORADIC RESEARCH, AND MYTHS 77
• Chapter 3 A Critical Analysis of Definitions Related to Fund Raising 79
• Chapter 4 An Analysis of the Body Of Knowledge: A Need for Research 107
• Chapter 5 Myths and Misinterpretation Of The Fund-Raising Function 131
• PART II SYSTEMS THEORY AND AUTONOMY: APPROACHING FUND RAISING FROM A MACROPERSPECTIVE 171
• Chapter 6 Systems Theory: Charitable Organizations And Their Environments 173
• Chapter 7 Institutional Autonomy 211
• Chapter 8 Autonomy and The Three Sources of Gifts 235
• Chapter 9 Three Cases Studies on Autonomy 283
• PART III SHIFTING THE PUBLIC RELATIONS PARADIGM: APPROACHING FUND RAISING FROM A DIFFERENT PERSPECTIVE 303
• Chapter 10 The Fund Raiser in A Boundary Role 305
• Chapter 11 Fund Raising as a Specialization Of Public Relations 329
• Chapter 12 Corporate Public Relations: A Precedent 355
• PART IV USING PUBLIC RELATIONS THEORIES AS ANALYTICAL TOOLS FOR EXPLAINING FUND RAISING 379
• Chapter 13 Four Models of Fund Raising 381
• Chapter 14 Measuring the Effectiveness Of Fund Raising 425
• Chapter 15 Presuppositions About Fund Raising 457
• PART V A THEORY OF DONOR RELATIONS: CONCLUSIONS AND DIRECTIONS FOR FUTURE RESEARCH 487
• Chapter 16 Conclusions and Directions For Future Research 489
• References 513
• Author Index 527
• Subject Index 533

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