utility to obtain money for new construction projects.74 In another case of cooperation, The National Wildlife Federation met with major U.S. corporations in an attempt to hammer out strategies to blend the goals of economic growth and environmental protection. Conservation groups are stressing that corporate contributions can be mutually profitable as well as environmentally sound. There are tax benefits, as well as image enhancement, to donating large tracts of land to private conservation groups or state governments.75
Pollution abatement is still not perfect and needs much improvement. Business and other groups could improve their image considerably by cooperating more with one another and making the public more aware of what accomplishments they have truly produced. Industry is going to have to help police itself by identifying flagrant violators of environmental standards. A few violators, for whatever reason, hurt the image of all.
You are the president of a utility that owns and operates a nuclear power plant. You have spent $250,000 training an operator and now pay him $35,000 a year to watch all the crucial gauges to make certain that all of the needles stay in the green. An NCR inspector reports seeing the operator with his eyes closed and his head tilted back as if asleep while attending the crucial controls at the 1,000-megawatt nuclear plant. The operator said he was just joking and not really asleep. What would you do?
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Publication information: Book title: Corporate Social Responsibility:Guidelines for Top Management. Contributors: Jerry W. Anderson Jr. - Author. Publisher: Quorum Books. Place of publication: New York. Publication year: 1989. Page number: 164.
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