Corporate Social Responsibility: Guidelines for Top Management

By Jerry W. Anderson Jr. | Go to book overview

15
The Future of Social Responsibility

Agree with it, disagree with it, like it, or dislike it, social responsibility and social responsiveness are here to stay and everyone must live with them. This does not mean that if there are parts of them with which one is not in full agreement that one should not try to do something to correct or modify them.

Government, business, and society are going to have to work together more closely in the future if reasonable standards and progress are to be made in this area. To amplify and clarify what is meant here, a standard fourquadrant box and grid network can be constructed. Call the base axis "concern for society" and the vertical axis "concern for profits and economics." If the crossover point of the two axes is called "no concern, or zero concern," and the extreme right end of the base axis and the extreme top of the vertical axis are labeled "high concern, or maximum concern," then the basic box and grid is assembled. As in the Blake-Mouton grid discussed in Chapter 6, the ideal point on this social responsiveness grid would be the upper righthand quadrant, where both social concern and economic and profit concern would be maximized. Overemphasis would be placed on social welfare in the lower right quadrant of the grid, overemphasis would be placed on business in the upper left quadrant of the grid, and little concern or emphasis would be placed on either business or society in the quadrant touching on the crossover axis. What all parties involved must work for is a meeting of the minds so that all programs end up in the upper right quadrant of the grid. This is, of course, easier said than done. It should, however, be a goal toward which to work.

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