Corporate Social Responsibility: Guidelines for Top Management

By Jerry W. Anderson Jr. | Go to book overview

jobs. This is not to say that where stakeholders have a legitimate problem or complaint that they should not take appropriate action to rectify the situation.

Society's demands on industry have been extensive and industry has tried in most instances to respond favorably to this initiative. In some instances these demands have caused the stakeholders new problems, for which they blame industry. One instance is the case of home fast food preparation and the extensive use of plastic containers. On the one hand, it has helped working people to have good meals on short notice, but has caused trash and garbage landfill problems as a result. As in all other situations, it is again emphasized that all parties involved must cooperate and work together to solve the problems -- not just yell at each other.


EPELOGUE

This book has tried to present a little bit of the history and background as well as the present day status of what the area of social responsibility is all about. From time to time it also presents some of the author's and other people's views on what steps might be taken to improve existing situations.

In some areas, vast improvements have been made; in other areas it appears that the remedy has been worse, or at least created more or worse problems than it fixed. Only by continued and improved effort and cooperation on the part of government, business, and society can meaningful progress be made.

Those companies who have been able, to do so have been going to the step beyond social responsibility to what they call social responsiveness. This is where the company makes itself aware of social problems and responds to them in a constructive manner before the government or society forces them to do it. If a company can afford to do this, it also usually works out to be a useful, profitable, and competitive tool.

Finally, vast progress has been made in many areas of social responsibility; however, further progress is needed. In some cases a step backward may be more beneficial than two steps in the direction now headed. Also, in the areas of overlapping responsibilities and decision making, a good look at these areas is needed for an improved integrated operating mechanism.


NOTES
1
Jerry McAfee, "How Society Can Help Business", Newsweek 92, no. 1 ( 1987): 15.
2
"A Nation That Has Lost Its Intellectual Bearings", US. News & World Report 102, no. 18 ( 1987): 73.
3
"What Americans Should Know", US. News & World Report 103, no. 13 ( 1987); Robert Clerc, Schools Fail the Humanities," Cincinnati Enquirer, September 15, 1987, p. A-10.
4
Jaime M. O'Neill, "No Allusions in the Classroom", American Legion Magazine 124, no. 5 ( 1987): 16.

-268-

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