Communication and Social Influence Processes

By Charles R. Berger; Michael Burgoon | Go to book overview
Save to active project

Commentary on Compliance-Gaining Message Behavior Research

Franklin J. Boster

A rguably, in the last 15 years the study of compliance-gaining message behavior has held the attention of communication scholars as much as, if not more than, any other single topic in the discipline. I am aware of more than 100 papers, addressed directly to the issue, that have been published in this time frame, and approximately two-thirds of them have been published by communication scholars in communication journals. Furthermore, diverse interests within communication have found compliance-gaining message behavior of importance. Although the area is dominated by interpersonal communication scholars, admittedly taking some liberties with this term, those students of communication education, health communication, intercultural communication, mass communication, and organizational communication have found the study of compliance- gaining message behavior pertinent to their research agenda as well.

The broad appeal is not difficult to understand. One reason is that the phenomenon intersects many, if not most, of the contexts that form the subdisciplines of the field of communication. To illustrate, in the course of any 24-hour period we may attempt to get our teenage daughter to study more, a graduate student to complete a deferred grade, and our dean to increase support to the graduate program. In the same period we may be inundated with messages designed to have us purchase a plethora of products and services, a politician may solicit our money for a reelection campaign, and our physician may attempt to get us to exercise more frequently. Such examples provide numerous research opportunities for communication scholars with a variety of contextual interests. A second reason is that


Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Cite this page

Cited page

Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited page

Bookmark this page
Communication and Social Influence Processes


Text size Smaller Larger
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen
/ 196

matching results for page

Cited passage

Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?