Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow

No project of this magnitude could be completed without the assistance of others. Some of the individuals who made this book a reality include: Grace Montemar, who served as my personal assistant and gave many hours to documenting sources; Gregory Foxworth (husband), whose computer acumen was a tremendous help in getting the manuscript into a publishable form; and Howard Eilers, who spent many unpaid hours photographing prints and slides.

I will forever be indebted to the American Association of University Women for awarding me an Agnes Harris Postdoctoral Fellowship. The award permitted me time from my hectic teaching schedule to finish the manuscript. My heartfelt appreciation is also given to Texas A&M University for the moral and financial support given during the entire process of writing and publishing this book.

I wish to thank the following for the assistance of their staff and use of their facilities: Tuskegee Institute, Moorland-Spingarn Research Center, The Poynter Institute for Media Studies, Gannett Center for Media Studies, American Society of Magazine Editors, American Press Institute, American Advertising Federation, and the Schomburg Center for Research in Black Culture.

The artwork is the dedication of William Joseph Wilbom, the best kept secret in the photography world. His work has brought this book to life and I can't say enough about his talents and his tenacity.

This book has been strengthened by the creative works shown and I am thankful to the following people for aiding me in this endeavor: Adrian,

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