Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow

By Marilyn Kern-Foxworth | Go to book overview

REFERENCES

Blassingame John W. 1979. The Slave Community: Plantation Life in the Antebellum South. New York: Oxford University Press.

Brigham John C. 1971. "Ethnic Stereotypes". Psychological Bulletin 76: 15-38.

Fredrickson George M. 1971. The Black Image in the White Mind. New York: Harper and Row.

Holman Blan. 1993. "Changing the Face(s) of Advertising: AAF [American Advertising Federation] and Its Members Seek Solutions to Advertising's Dearth of Diversity". American Advertising, (Fall): 10-13.

Katz D., and K. Braly. 1933. "Racial Stereotypes in One Hundred College Students". Journal of Abnormal and Social Psychology 28: 280-90.

Morton Patricia. 1991. Disfigured Images: The Historical Assault on Afro-American Women. Westport, Conn.: Greenwood Press.

Stephan Walter G., and David Rosenfield. 1982. "Racial and Ethnic Stereotypes". In Arthur G. Miller, ed., In the Eye of the Beholder: Contemporary Issues in Stereotyping. New York: Praeger.

Sturgis Ingrid. 1993. "Black Images in Advertising: A Revolution Is Being Televised in 30-Second Commercials". (September): 21-23.

Van DeBurg, William L. 1984. Slavery and Race in American Popular Culture. Madison: University of Wisconsin Press.

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Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Foreword ix
  • Preface xi
  • Acknowledgments xv
  • Introduction xvii
  • References xxi
  • Chapter 1 - Slave Advertisements: A Mirror to the "Peculiar Institution" 1
  • Notes 25
  • References 26
  • Chapter 2 - Memories of the Way We Were: Blacks in Early Print and Electronic Advertising 29
  • Notes 41
  • References 41
  • Chapter 3 - Myths, Lies, and Stereotypes: Black Advertising Symbols, Characters, and Models 43
  • References 58
  • Chapter 4 - Aunt Jemia: The Most Battered` Woman in America Rises to the Top 61
  • Appendix: Chronology of Important Dates in the History of Aunt Jemima 107
  • Notes 108
  • References 109
  • Chapter 5 Invisible Consumers: Gaining Equal Representation for Blacks in Advertising 115
  • Notes 127
  • References 127
  • Chapter 6 - Separate and Definitely Not Equal: Frequency of Blacks in Advertising 131
  • Notes 146
  • References 146
  • Chapter 7 - Blacks in Advertising: Critics Give Two Thumbs Up 149
  • Notes 163
  • References 164
  • Chapter 8 - Epilogue: Colorizing Advertising: a 21st-Century Challenge 167
  • Notes 172
  • References 172
  • Appendix: African-American Museums and Resource Centers 175
  • Selected Bibliography 183
  • Index 191
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