Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow

By Marilyn Kern-Foxworth | Go to book overview

yonder in Cadillacs, Pontiacs or Chevrolets. We were either noticeably absent, irately offended or pigeon-holed into advertising only certain products, and organizations continue to battle the issue on all fronts.


NOTE
1
The videotape and manual are available from Ecufilm, Racism Videos, 810 12th Ave. S., Nashville, TN 37203; 800-251-4091.

REFERENCES

Advertising: New Images for a New Age. 1987. Proposal submitted to the United Methodist Church, Nashville, TN, November.

Baker Robert, and Sandra Ball. 1969. A Staff Report to the National Commission on the Causes and Prevention of Violence. Washington, D.C.: U.S. Government Printing Office.

Beal Kathleen A., and Marilyn Blair. 1990. "How Are Blacks Portrayed in Advertising?" The Thomas Report (June): 14-15.

"Black Image Makers on Madison Avenue". 1971. Black Enterprise (February): 15- 22.

"Black Media Group Keeps Watch on Ads". 1982. Editor and Publisher, December 25, p. 17.

"Blacks in Advertising -- A Bigger Share". 1984. Advertising Age, November 19, p. 16.

Block Carl. 1967. "White Backlash to Negro Ads: Fact or Fantasy?" Journalism Quarterly 42 (Winter): 258-62.

"Boycott by Negroes". 1963. Printer's Ink 284 (August): 5-6.

Boyenton William. 1965. "The Negro Turns to Advertising". Journalism Quarterly 42 (Summer): 227-35.

Caldwell Joe. 1992. "Jury Awards $850,000 against Mobil Company for Publishing All White Ads". Press release issued by Miller, Cassidy, Larroca and Lewin, Washington, D.C., May 14.

Celis William III. 1988. "Human Variety Appears in Real-Estate Ads". Wall Street Journal, October 10, p. B1.

Cohen Dorothy. 1970. "Advertising and the Black Community". Journal of Marketing 34 (October): 3-11.

Colle Royal. 1968. "Negro Image in the Mass Media: A Case in Social Change". Journalism Quarterly 45 (Spring): 55-60.

Congressional Black Caucus. 1972. A Position on the Mass Communication Media. Mimeographed report, Washington, D.C.

Cox James. 1990. "Nike: Reebok-PUSH Meetings 'Smoking Gun.'" USA Today, August 17, p. 7B.

Dolan Liz. 1990. "Nike Presents Minority Programs to PUSH", press release, Chicago, Illinois, July 31.

Ellison Ralph. 1952. Invisible Man. New York: Random House.

Fisher, Paul, and Ralph Lowenstein, eds. 1967. Race and the Mass Media. New York: Praeger.

-127-

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Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Foreword ix
  • Preface xi
  • Acknowledgments xv
  • Introduction xvii
  • References xxi
  • Chapter 1 - Slave Advertisements: A Mirror to the "Peculiar Institution" 1
  • Notes 25
  • References 26
  • Chapter 2 - Memories of the Way We Were: Blacks in Early Print and Electronic Advertising 29
  • Notes 41
  • References 41
  • Chapter 3 - Myths, Lies, and Stereotypes: Black Advertising Symbols, Characters, and Models 43
  • References 58
  • Chapter 4 - Aunt Jemia: The Most Battered` Woman in America Rises to the Top 61
  • Appendix: Chronology of Important Dates in the History of Aunt Jemima 107
  • Notes 108
  • References 109
  • Chapter 5 Invisible Consumers: Gaining Equal Representation for Blacks in Advertising 115
  • Notes 127
  • References 127
  • Chapter 6 - Separate and Definitely Not Equal: Frequency of Blacks in Advertising 131
  • Notes 146
  • References 146
  • Chapter 7 - Blacks in Advertising: Critics Give Two Thumbs Up 149
  • Notes 163
  • References 164
  • Chapter 8 - Epilogue: Colorizing Advertising: a 21st-Century Challenge 167
  • Notes 172
  • References 172
  • Appendix: African-American Museums and Resource Centers 175
  • Selected Bibliography 183
  • Index 191
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