Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow

By Marilyn Kern-Foxworth | Go to book overview
Save to active project
INDEX
Abolitionists, documenting the brutality of slavery through advertisements, 21-24
Abrahams, Roger D., observations of, 93
Ac'cent (food seasoning), 120
Activists, black female, foundation for, 17
Ad Watch Committee, 199; of the Black Media Association, xix; letter writing campaign of, 119-120
Advertisements: absence of blacks in real estate, 121; adjectives used in early, 30; of certain products and the frequency of blacks in, 138; characteristics of in featuring blacks, 30; denouncing slavery, 23-24; depicting the status of blacks during slavery, 24; distinction between male runaway slaves and females in, 18-21; first to appear in a newspaper, magazine, and on television, 131; impact on perpetuation and stability of slavery, xviii; offering insight as to the psychological and sociological forces on slave owners, 24; pertinent to slaves, 2-25; portrayals of Africans in early, 31; for runaway slaves, 9-16, 18-23; single-race, 121-124; from the slaveholder's standpoint, 25; for slaves, 6-7; slave trade, announcing arrival of slave ships, 4; stereotypes in, 141-142; table of characteristics of runaway slaves, 19; use of black children in, 32-33; as a violation of federal antidiscrimination laws, 121- 124
Advertising: absence of blacks in, 117; artifacts, xviii; Aunt Jemima Makeover (Erickson), 109; blacks remain nearly invisible in, 140-141; campaigns targeted toward white audiences, 29; culturally-based, the role of values in, 157; depictions of blacks in, 150; as it documents history, 168; effects of using blacks in pejorative and stereotypical ways, 40- 41; employment status of blacks in, 117; exclusion of blacks in, 116; featuring blacks from before the Civil War through the 1940s, 33; frequency of blacks appearing in,

-191-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited page

Bookmark this page
Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen
/ 205

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?