Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow

By Marilyn Kern-Foxworth | Go to book overview
INDEX
Abolitionists, documenting the brutality of slavery through advertisements, 21-24
Abrahams, Roger D., observations of, 93
Ac'cent (food seasoning), 120
Activists, black female, foundation for, 17
Ad Watch Committee, 199; of the Black Media Association, xix; letter writing campaign of, 119-120
Advertisements: absence of blacks in real estate, 121; adjectives used in early, 30; of certain products and the frequency of blacks in, 138; characteristics of in featuring blacks, 30; denouncing slavery, 23-24; depicting the status of blacks during slavery, 24; distinction between male runaway slaves and females in, 18-21; first to appear in a newspaper, magazine, and on television, 131; impact on perpetuation and stability of slavery, xviii; offering insight as to the psychological and sociological forces on slave owners, 24; pertinent to slaves, 2-25; portrayals of Africans in early, 31; for runaway slaves, 9-16, 18-23; single-race, 121-124; from the slaveholder's standpoint, 25; for slaves, 6-7; slave trade, announcing arrival of slave ships, 4; stereotypes in, 141-142; table of characteristics of runaway slaves, 19; use of black children in, 32-33; as a violation of federal antidiscrimination laws, 121- 124
Advertising: absence of blacks in, 117; artifacts, xviii; Aunt Jemima Makeover (Erickson), 109; blacks remain nearly invisible in, 140-141; campaigns targeted toward white audiences, 29; culturally-based, the role of values in, 157; depictions of blacks in, 150; as it documents history, 168; effects of using blacks in pejorative and stereotypical ways, 40- 41; employment status of blacks in, 117; exclusion of blacks in, 116; featuring blacks from before the Civil War through the 1940s, 33; frequency of blacks appearing in,

-191-

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