U.S. Presidential Primaries and the Caucus-Convention System: A Sourcebook

By James W. Davis | Go to book overview

13 Polls and Primaries

Public opinion polls have become as much a part of presidential nominating races as the general election. Indeed, as presidential nominating stakes have risen steadily with the continued spread of primaries, measuring public attitudes has taken on vital importance.

Public opinion polls, still in their infancy when World War II began, have become sensitive barometers in presidential nominating races. Long before the national conventions, polls reveal the front-runner, show nip- and-tuck races between leading contenders, and expose poor vote getters.

There are two kinds of polls: public and private. Public opinion polls, such as Gallup, Harris, and the New York Times/CBS News, are published periodically to reveal the latest sounding of the public's view toward various candidates or other political phenomena. The distinguishing feature of the published polls is that they are conducted as a form of journalism to inform the public about the political world and not for political intelligence. Private polls are those commissioned for the personal use of candidates and staff in charting campaign strategy and tactics.

Because the Gallup and Harris polls are now considered reliable barometers of candidate popularity, all presidential contenders make it an early objective to gain top ranking in the preprimary opinion poll ratings. Those early favorable ratings can be used to build momentum, raise campaign funds, and generate additional media coverage. By pinpointing the probable winners in the primaries, public opinion polls affect the amount of attention the media will give each candidate. Especially during the preprimary season, this added media coverage for the front-runner helps attract more financial support and campaign volunteers. If a candidate is doing well in the polls, it is a foregone conclusion that he or she is doing well in the

-157-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
U.S. Presidential Primaries and the Caucus-Convention System: A Sourcebook
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen
/ 298

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.