munications industry, documenting media market trends, surveying
product sales and services, and the like. The publication continues to
be widely used for information as varied as national and regional wages
and salaries, corporate spending on audiovisual production, employee
productivity, and the number of producers in each major U.S. city.
Important as Eastman Kodak's many projects were, ultimately it is
the introduction of 16mm film that makes the company pre-eminent in
the evolution of non-theatrical filmmaking. Celebrating the twenty-fifth
anniversary of home movies in the summer of 1948, Film News
Kodak set the 16mm size as standard--and insisted on safety film. This
size precluded any splitting of 35mm nitrate films into widths for home
use and thus removed a possible serious safety hazard.
The company introduced an improved reversal process into the United
States which perhaps more than any other one factor contributed to the
swift growth of these movies.
Kodak set up a worldwide system of processing stations.
These steps "made" 16mm photography. They created an everyday
event from what, previously, had been an oddity. In short, Eastman did
for this field what his Kodak Camera did for amateur still photography--
introduced it to the people as a whole and placed it within their financial
"Willard Cook: Father of Non-Theatrical in the U.S.A.," Film News, vol. VIII, no. 12 ( June-July 1948), p. 5.
The agreement is in the Warner Bros. Collection at the Doheny Memorial
Library of the University of Southern California.
Memorandum to Mr. Bandy from Mrs. Price, August 15, 1929, in Warner
Bros. Collection (see note 2).
David Pierce, "Silent Movies and the Kodascope Libraries," American Cinematographer, vol. LXX, no. 1 ( January 1989), p. 37.
Douglas Collins, The Story of Kodak ( New York: Harry N.
Abrams, 1990), p. 188.
Carl W. Ackerman, George Eastman ( Boston: Houghton Mifflin, 1930),
School and Society, vol. XXIII, no. 586 ( March 20, 1926), p. 358.
Arthur Edwin Krows, "Motion Pictures--Not for Theatres," Educational
Screen, vol. XXI, no. 8 ( October 1942), p. 304.
Educational Screen, vol. VIII, no. 3 ( March 1929), p. 89.
"Kodak's 16mm History--From Lab to World Use," Film News, vol. VIII,
no. 12 ( June-July 1948), p. 7.
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: Before Video:A History of the Non-Theatrical Film.
Contributors: Anthony Slide - Author.
Publisher: Greenwood Press.
Place of publication: New York.
Publication year: 1992.
Page number: 43.
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