Before Video: A History of the Non-Theatrical Film

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cational Film Library Association (EFLA). EFLA has its origins in the Educational Film Lending Library Council, formed at a meeting on March 27, 1942, by representatives from eleven institutions with educational film libraries located in Chicago. According to L. C. Larson, chairman of the committee, "a number of county and city school systems and public libraries and museums asked it to extend the scope of its representation to include all educational film libraries." 22 A meeting was held in Washington, D.C., in October 1942, and a month later a proposed plan for an Educational Film Library Association was sent to the directors of approximately 150 film libraries. Correspondence continued, and on March 17-18, 1943, the first meeting of an elected board of directors was held in Chicago, at which time it was agreed that the American Film Center would serve as the administrative office of the association and that the American Film Center's director, Donald Slesinger, would become the association's acting administrative director. The Educational Film Library Association was formally incorporated on April 13, 1943.

L. C. Larson, who was instrumental in the creation of EFLA, took a leave of absence from Indiana University to become its first full-time administrative director, and Elizabeth Harding was named executive secretary. She was succeeded in April 1946 by Emily S. Jones, who remained with EFLA until her retirement as administrative director in 1969. Almost concurrently with Jones' appointment, the Rockefeller Foundation, which had provided a grant for EFLA's foundation, withdrew its financial support; and the organization survived only thanks to help from Julien Bryan and the International Film Foundation, with whom EFLA shared accommodation.

Emily S. Jones recalled, "Those early post-war years were arduous but exciting. It was always a cliff-hanging possibility that EFLA would not survive, but somehow we always managed. The whole AV [audio- visual] field was starting up fresh; the people who had founded it in the Thirties were now the old-timers, and new people were appearing, many of them out of service in the armed forces." 23

Robert Finehout, "Sponsored Film: Talking Pictures to Satellite Transmission," Business & Home TV Screen, November 1978, p. 18.
Modern Talking Picture Service, Inc., is currently located at 5000 Park Street North, St. Petersburg, FL 33709.
Quoted in School and Society, vol. LVIII, no. 1512 ( December 18, 1947), p. 469.
Herman Kogan, The Great EB: The Story of the Encyclopaedia Britannica ( Chicago: University of Chicago Press, 1958), p. 262.


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Before Video: A History of the Non-Theatrical Film


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