IN ITS DECEMBER 1909 issue, The Ladies' Home journal added an unusual option to its yearly inventory of new and appropriate Christmas gifts. Why not send Christmas money to friends and family? proposed Lou Eleanor Colby. Confessing how at first she had dismissed money as an inadequate gift "not to be dreamed of," Colby told journal readers she decided to "disguise the money so that it would not seem just like a commercial transaction," searching for ways "in which I could put a bit of my own personality into the gift." Her mother, reported Ms. Colby, was thrilled to receive $10 skillfully transformed into artwork: A ten-dollar bill had been changed into ten one-dollar bills and inserted into a couple of posters. One picture showed five sad dollar bills not knowing where to go while the second poster
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Publication information: Book title: The Social Meaning of Money. Contributors: Viviana A. Zelizer - Author. Publisher: Basic Books. Place of publication: New York. Publication year: 1994. Page number: 71.
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