Natural Selection? Well, Not Quite
Byline: By Tony Henderson Environment Editor
Birds make choices in the same way as shoppers opt for certain products in supermarkets, according to new research by North academics.
The findings come from work on hummingbirds in the Canadian Rockies, which involved Newcastle University expert Dr Melissa Bateson.
Dr Bateson and colleagues used as their model a baked beans marketing experiment carried out on shoppers in a supermarket setting.
It showed that supermarkets could influence customers' choices through the range of options on offer.
A "decoy" brand was used - which was less attractive in terms of price, quality, size or value for …
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Publication information: Article title: Natural Selection? Well, Not Quite. Contributors: Not available. Newspaper title: The Journal (Newcastle, England). Publication date: May 1, 2003. Page number: 9. © 2009 MGN Ltd. COPYRIGHT 2003 Gale Group.
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