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Arnold Reloaded: Schwarzenegger's 'Terminator 3' Could Make Him an Action Hero Again. but If He Wants to Be Governor, He'll Need a Great Campaign Ad. NEWSWEEK Has Some Ideas

By: Adler, Jerry | Newsweek, June 9, 2003 | Article details

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Arnold Reloaded: Schwarzenegger's 'Terminator 3' Could Make Him an Action Hero Again. but If He Wants to Be Governor, He'll Need a Great Campaign Ad. NEWSWEEK Has Some Ideas


Adler, Jerry, Newsweek


Byline: Jerry Adler

In all the ways that count in Hollywood--money, basically--he's 10 times the star Ronald Reagan ever was, and he's 10 times more handsome than Jesse Ventura, so Arnold Schwarzenegger has to be considered a good bet to be the next governor of California. If he runs, that is--a question that might well have come up when he met with Karl Rove in the White House in April. Schwarzenegger says he won't make up his mind about the race until after the July 2 release of the long-awaited third installment in the "Terminator" series, "Rise of the Machines." "I'm not running," he told NEWSWEEK recently. "On the other hand, you don't want to do the same thing your whole life, either."

If he does run, a great campaign ad will be crucial to overcoming voter resistance to a candidate who kills with his hands. NEWSWEEK recently visited Schwarzenegger's office, spoke with him on the Warner Brothers lot and put together this potential script, based entirely on real scenes and interviews:

We open on a gauzy shot of a cozy, paneled room with an old-fashioned wood stove, a pendulum clock and shelves crowded with beer steins.

--Voice-over: He was born …

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