Business Profile: Beiersdorf Will Flourish If 'Real Men' Use Nivea; James O'Brien Talks to Thomas Flothmann, Managing Director Beiersdorf UK, Which Counts Nivea and Elastoplast among Its Products
Byline: James O'Brien
During the summer months Thomas Flothmann will listen more closely to the weather forecasts than most people.
What the forecaster tells the public can have a bearing on the business he runs and if the sun has got its hat on then turnover will be given a boost.
Thomas, aged 46, is managing director of Beiersdorf UK which has its offices at Birmingham Business Park and while he does not have responsibility for a manufacturing base he ensures that Beiersdorf's products maintain their presence in Britain's supermarkets and pharmacies.
That may give some reason for his acute interest in the weather.
Sunshine days mean the public buy more protective skin applications to stop the risk and danger from sunburns.
Thomas, described by his PR lady Dianne as 'gently spoken and a supremely courteous German,' has a team of more than 200 staff, which includes warehouse personnel, at Holford where pallets are stacked with the global brands of Nivea, Eucerin dry skin relief face wash, Nivea face care for men and Elastoplast.
But as Thomas agrees it is the men's Nivea that is showing potential in the market, helped by perimeter advertising at football and rugby matches.
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Article title: Business Profile: Beiersdorf Will Flourish If 'Real Men' Use Nivea; James O'Brien Talks to Thomas Flothmann, Managing Director Beiersdorf UK, Which Counts Nivea and Elastoplast among Its Products. Contributors: Not available. Newspaper title: The Birmingham Post (England). Publication date: August 2, 2003. Page number: 26. © 2009 Birmingham Post & Mail Ltd. COPYRIGHT 2003 Gale Group.
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