For Many Women-Especially Moms-Sleep Is Elusive

Marketing to Women: Addressing Women and Women's Sensibilities, September 2003 | Go to article overview

For Many Women-Especially Moms-Sleep Is Elusive


Women are more likely than men to say their sleep quality has deteriorated in the last 10 years, according to the National Sleep Foundation. Nearly a third of women (32%) say they're sleeping worse these days, compared with 24% of men who say so. one in 10 women say they're sleeping much worse.

Nearly three quarters (74%) of women age 30-60 get fewer than eight hours of sleep on weeknights, and 16% sleep fewer than six hours a night. The average woman sleeps for six hours and 45 minutes per night during the work week, and seven hours and 16 minutes on weekends. Nearly half (46%) of women say they sleep extra hours on weekends to catch up.

Although just 41% of women believe they've experienced insomnia at some point during the past year, more than half (53%) report having had symptoms that would be classified as insomnia often or always in the past month. Half of women admit to having driven while drowsy in the past year, and 14% have dozed off at the wheel. Among women in their 30s, these figures rise to 60% and 19%, respectively.

More than half of women (51%) say sleep problems interfere with their daily activities at least a few days per month: 46% say they interfere with their household duties, 34% with their relationship with a partner or spouse, 28% with their relationship with their kids, and 27% with job performance. Pain makes it difficult to sleep for many women. Nearly half of women (49%) have experienced bodily pain at least a few days per week in the past month, compared with 39% of men who've had pain that often. …

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