It's Your Shout!: We're in Favour of This Shocker; Where Teenagers Set the Agenda

Coventry Evening Telegraph (England), September 27, 2003 | Go to article overview

It's Your Shout!: We're in Favour of This Shocker; Where Teenagers Set the Agenda


Byline: RICHARD PEARCE

A SHOCKING advert by the charity Refuge showing a woman being beaten by her husband in a restaurant is being screened in cinemas to raise awareness of domestic violence. Teenagers give RICHARD PEARCE their views on the controversial campaign. Refuge 24-hour domestic violence helpline: 0808 808 9999

LUCY READING, 17 HOME: Lucy lives with dad Colin, a contracts manager, mum Diane, who works for the Law Society, and has a brother, Daniel.

COLLEGE: Southam.

EXAMS: A-level English Language, History, Psychology, AS Sociology.

CAREER CHOICE: History teacher.

INTERESTS: Reading, shopping, watching films.

LUCY'S VERDICT: The very fact that two women die each week as a result of domestic violence shows that shock tactics are necessary. By showing in cinemas, you can also target an adult audience that will probably be watching a film just as graphic as the advert. By using such an extreme advert, you are bringing attention to a very real issue that affects 25 per cent of all women.

JENNETTE ROBERTS, 17 HOME: Jennette lives with dad John, an operations manager, mum Jane, who works at Barclays Bank, and has a brother, Philip.

COLLEGE: Southam.

EXAMS: A-level English Language, Graphic Design, ICT.

AMBITIONS/CAREER CHOICE: Design.

INTERESTS: Cinema, music, reading.

JENNETTE'S VERDICT: If aimed at people over a certain age, I feel the advert is a necessity in raising awareness of domestic violence. The graphics included are not too extreme, in my opinion, as it will be shown to people in cinemas who may well be aware of similar situations. If adverts are made to shock, people will generally take notice.

LAUREN WILLIAMS, 17 HOME: Lauren lives with dad Nick, an education officer, mum Diane, who works for Rugby Borough Council, and has a brother, Tom.

SCHOOL: Rugby High.

EXAMS: A-level English Literature, Media, History, Drama.

AMBITIONS: Study history at university.

INTERESTS: Dance - ballet, tap and modern.

LAUREN'S VERDICT: It is quite easy to become desensitised to violence because of the graphic images available in film and TV. This advert is showing graphic violence to make a point. It is not part of a soap storyline.

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