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Bridging the Protocol Chasm: Employers Are Becoming More Interested in Applicants' Attitudes and Behaviors Than in Their Grade Point Averages and School Evaluations. What Is Your School Doing about That?

By: Carrish, Sharon | University Business, December 2003 | Article details

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Bridging the Protocol Chasm: Employers Are Becoming More Interested in Applicants' Attitudes and Behaviors Than in Their Grade Point Averages and School Evaluations. What Is Your School Doing about That?


Carrish, Sharon, University Business


A CHASM EXISTS FOR GRADUATING COLLEGE STUDENTS AS THEY complete their senior year and prepare to enter the workforce. Many employers today believe that American colleges and universities are not preparing students for the professional workplace. Graduates don't know how to dress, lack essential dining protocol skills, and don't understand the interview process; many of them cannot hold their own in a business conversation. Simply put, most young employees are well versed in computer skills and "book learning," but lack social graces crucial to success. Yet according to a nationwide DOE survey, employers are becoming more interested in applicants' attitudes and behaviors than in their grade point averages and school evaluations.

Certainly, no one doubts the importance of a solid liberal arts education, but institutions must …

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