Pets, Sex, Finance All Have Roles in Dating

Marketing to Women: Addressing Women and Women's Sensibilities, November 2003 | Go to article overview

Pets, Sex, Finance All Have Roles in Dating


Finding a mate who shares the same preference in pets becomes increasingly important to women as they get older, according to a Matchmaker.com survey on dating preferences among women and men. While 17% of women age 30 or younger want to know whether a potential date prefers cats or dogs, 43% of women age 50 and older consider this important. Women in their 20s are twice as likely as those in their 30s, 40s, or 50s to place importance on how frequently a partner wants to have sex after marriage, while men of every age consider frequent sex to be equally important.

Both women and men care strongly about the intelligence of potential mates. Women are twice as likely as men to consider a potential mate's financial situation important, while men are three times as likely as women to cite looks as their most important criterion. Once in a relationship, men are three times as likely as women to cite physical chemistry as crucial to the relationship's success. …

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Pets, Sex, Finance All Have Roles in Dating
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