IT World: Keep It Business as Usual on the World-Wide Web

The News Letter (Belfast, Northern Ireland), December 9, 2003 | Go to article overview

IT World: Keep It Business as Usual on the World-Wide Web


Byline: MIKE MAGOWAN

WELL, the IT news around the world as the festive season approaches is the same as it has always been - pretty slim on the ground at present.

Major changes are afoot in Silicon Valley where once a job-for-life meant just that, but now with so much uncertainty around and experts predicting a 'flat' year in terms of ICT growth, there are many individuals seeking alternative employment.

Not even a resurgence in PC sales this Christmas would do enough to inject some much-needed life into the marketplace.

No, what Silicon Valley and the rest of the ICT world needs is the equivalent of another dot.com revolution, only this time those putting their best feet forward need to do so with some sound business plans in mind. Anyone who visited the recent e-commerce conference run by BT would have heard that message loud and clear.

The internet is seen by many as the potential saviour of the ICT industry globally. Up until now, companies solely associated with the net have been viewed most sceptically and rightly so.

When the dot.com age arrived, every idea merchant under the sun was becoming a paper millionaire overnight because of their latest wheeze and their ability to get money out of normally sane moneymen and women.

What we need now are properly thought out internet business plans both for companies who will use the net as their only customer interface and for those who see it as another route to market for an existing successful company. The opportunities are there, as the research shows, and so it's only a matter of grabbing them! …

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