HP and Apple Partner to Deliver Digital Music Player, iTunes to HP Customers
Working to provide consumers with the most compelling digital content whenever and wherever the desire, HP and Apple recently announced a strategic alliance to deliver an HP-branded digital music player based on Apples iPod, the No. 1 digital music player in the world, and Apples award-winning iTunes digital music jukebox and pioneering online music store to HPs customers.
As part of the alliance, HP consumer PCs and notebooks will come pre-installed with Apples iTunes jukebox software and an easy-reference desktop icon to point consumers directly to the iTunes Music Store, ensuring a simple, seamless music experience. This offering is yet another way that HP is helping consumer enjoy more from their personal digital entertainment content.
"HPs goal is to bring the most compelling entertainment content and experiences to our customers, said Carly Fiorina, chairman and chief executive officer, HP. "We explore a range of alternatives to deliver a great digital music experience and concluded Apples iPod music player and iTunes music service were the best by far. By partnering with Apple, we have the opportunity to add value by integrating the worlds best digital music offering into HPs larger digital entertainment system strategy.
"Apples goal is to get iPods and iTunes into the hands of every music lover around the world, and partnering with HP, an innovative consumer company, is going to help us just that, said Steve Jobs, executive officer, Apple. "As the industry balkanizes by offering digital music wrapped in a multitude of incompatible propriety technologies, consumers will be reassured in getting the same unparalleled digital music solutions from both HP and Apple, two leaders in the digital music era. …