New Book Says Creativity Can Be Learned

Manila Bulletin, February 1, 2004 | Go to article overview

New Book Says Creativity Can Be Learned


Conventional thinking says that only creative people have talent. You were either born with talent or not. The ones who have it do not need to be taught and for the ones who do not have it, why bother? Well, this latest self-help book, Unleash Your Power Of Creativity (Sinag-Tala Publishers, 2004, 204 pp., ISBN 9715541615), says otherwise. The authors, Dr. Ben Mondejar and Art Gogatz, believe that creativity is for everyone, and that it can and should be taught, even to those who seem to have the most talent.

Ninety percent of children are deemed highly creative, but only two percent of adults are. This means that somewhere between childhood and adulthood, 88 percent of adults manage to lose their creativity. This book claims that it is possible to become highly creative again to regain the creativity you had as a child.

The basis of creativity is being able to identify perspectives, opportunities and ideas that others cannot see. The average person needs to open up and get rid of bad habits, fears, inhibitions, negative personal judgment, concern for self-image, the need to impress, anxiety over living up to the expectations of others, and pressure to conform. These act as invisible nets that keep you from being creative. They are nets we acquire early in life, and they are nets which most of us take to our graves.

Art Gogatz is a native New Yorker with over 20 years of university experience. …

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