Loyalty That Comes at a Price
Byline: Matthew Gunther Bushell
This week, I tip my hat to Essex boy Peter Loobey. This modern day shoppers' Che Guevara has been so incensed by the onslaught of till-side requests for loyalty cards that he has taken to manufacturing T-shirts bearing an offensive anti-loyalty card slogan.
Whilst Peter might be in the minority - more than 85% of households in the UK now have at least one loyalty card say market researchers TNS - it would appear our patience more than our loyalty is currently being tested.
In 2003, a study by strategy consultants Cims found that only 35% of shoppers believed enough was being done by supermarkets operating high profile loyalty …
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Article title: Loyalty That Comes at a Price. Contributors: Not available. Newspaper title: Western Mail (Cardiff, Wales). Publication date: February 16, 2004. Page number: 16. © 2009 MGN Ltd. COPYRIGHT 2004 Gale Group.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.