Heinz Plays Down Kerry Connection; Company Stays Neutral in Race

The Washington Times (Washington, DC), April 7, 2004 | Go to article overview

Heinz Plays Down Kerry Connection; Company Stays Neutral in Race


Byline: Marguerite Higgins, THE WASHINGTON TIMES

H.J. Heinz Co. is seeing red - and not just in its ketchup bottles.

The Pittsburgh condiment maker has been putting considerable distance between its brand name and Democratic presidential candidate Sen. John Kerry of Massachusetts.

The company sent out 50 letters to news organizations in the past month to squash rumors circulating on the Internet and radio talk shows that it is involved with Mr. Kerry's campaign.

Mr. Kerry's wife, Teresa Heinz Kerry, is heiress to the $500 million family ketchup fortune. She was married to Republican Sen. H. John Heinz III, who was killed in a 1991 plane crash.

The Kerrys and their family are not involved in Heinz's management, board of directors or charitable organization, the company said in the letters.

Mrs. Kerry, who is chairwoman of the Howard Heinz Endowment and Heinz Family Philanthropies, her children with Mr. Heinz and the Heinz family's charitable groups own less than 4 percent of the company's stock, according to the letter.

The company's move came after the Heinz Endowments, two private foundations unrelated to the company's foundation, were accused of funding Peaceful Tomorrows, a nonprofit group of families of victims of the September 11 terrorist attacks.

Peaceful Tomorrows strongly criticized President Bush's use of footage from the attacks in his television ad that began running in early March.

The Heinz Endowments have denied accusations that they gave any funds to the group, said spokesman Doug Root.

But the similarities between the names and rumors that Heinz Co. would profit if Mr. Kerry wins the Democratic nomination or the general election prompted the company to take the pre-emptive measure, said spokesman Jack Kennedy.

The company has received about 800 calls on the campaign connection since the presidential primaries began in January, Mr. Kennedy said. Heinz receives about 5,000 consumer calls monthly.

"There was not a lot of feedback" from consumers praising Heinz or promising boycotts, but the company was beginning to see a trend of people connecting the brand name to Mr. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Heinz Plays Down Kerry Connection; Company Stays Neutral in Race
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.