The Twelfth Book of Revelation; the Christian 'Left Behind' Series Combines Profits and Prophecy

By Jones, Malcolm | Newsweek, April 12, 2004 | Go to article overview

The Twelfth Book of Revelation; the Christian 'Left Behind' Series Combines Profits and Prophecy


Jones, Malcolm, Newsweek


Byline: Malcolm Jones, With Kristine Markwell in Spartanburg and Jamie Reno in San Diego

Beverly Reynolds got to the Christian Supply Store in Spartanburg, S.C., at 5:30 p.m. last Tuesday. Along with 900 other fans, she was waiting in line to buy a signed copy of "Glorious Appearing," the 12th volume in the "Left Behind" series by Tim LaHaye and Jerry B. Jenkins that describes the events leading up to the last days, when Christ returns to earth. The authors, kicking off a 12-city promotional tour, weren't due to start signing until 7 p.m. But while the crowd was patient and polite, everyone was eager to get a book. This, after all, was the installment in which Christ triumphs over Satan and begins his 1,000-year reign over the earth. Reynolds, who has read the whole series, says she had stopped attending church before she read the first novel, "Left Behind," which appeared in 1995. "Nobody wants to be left behind," she says. "When the time comes, I want to go to heaven." When they turned the lights out at Christian Supply that night, the store had sold 1,100 copies.

Bookstores nationwide reported similar sales. Within hours of its release, the book shot to No. 1 on Amazon.com's best-seller list. Tyndale House, publisher of the series, has already shipped 2 million copies--not overly optimistic, considering that the other 11 books have sold more than 40 million copies, and that's not counting the audio books, the young adult series or the comic books. Something of a Red State phenomenon, the novels sell best in the South and Midwest, and they're part of a larger boom in spiritual-book sales. Susan Petersen Kennedy, president of the Penguin Group USA and one of publishing's sharpest analysts of the spiritual market, says this phenomenon is fueled "by a feeling that there has to be more to life than materialism--and by people who are simply scared and miserable." The books' fans have a simpler explanation. …

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