AARP Inks $750 Million Printing Deal
Silber, Tony, Folio: the Magazine for Magazine Management
Maturity Magazines Group, the publishing arm of the American Association of Retired Persons (AARP), expects to save millions of dollars during the next seven years with a $750 million printing contract just inked with R.R. Donnelley & Sons. Meanwhile, Donnelley is breathing a sigh of relief after nearly losing the job.
The contract--involving the nation's largest printer and the largest paid circulation publications in the United States--calls for a five-year extension of Chicago-based Donnelley's current contract, which has two years remaining, says Charles Allen, the group's acting publishing director.
Donnelley will print the Bulletin, AARP's 11-times-a-year newspaper, and Modern Maturity, a bimonthly. Founded in 1958, the two titles reach the same 22.4 million people.
A full house
Printer bids were solicited from Donnelley, Quad Graphics, Quebecor Printing, World Color Press and Ringier America (which subsequently withdrew). Talks started a year ago.
From the start, Maturity Magazines was predisposed to Donnelley, which accommodated the publications as they grew from a five million circulation to their current size. But …
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Publication information: Article title: AARP Inks $750 Million Printing Deal. Contributors: Silber, Tony - Author. Magazine title: Folio: the Magazine for Magazine Management. Volume: 20. Issue: 11 Publication date: November 1, 1991. Page number: 48. © 2009 by Media Central Inc., A PRIMEDIA Company. All rights reserved. COPYRIGHT 1991 Gale Group.
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