From Jose Antonio Martinez Soler: "What Is Now Madrid's Leading Daily Paper and Spain's Second Largest Paper by Readership-With Editions in Madrid, Barcelona, Seville and Zaragoza-Was Conceived in Our Home Office in Late 1999

By Fiore, Lois | Nieman Reports, Spring 2004 | Go to article overview

From Jose Antonio Martinez Soler: "What Is Now Madrid's Leading Daily Paper and Spain's Second Largest Paper by Readership-With Editions in Madrid, Barcelona, Seville and Zaragoza-Was Conceived in Our Home Office in Late 1999


Fiore, Lois, Nieman Reports


From Jose Antonio Martinez Soler: "What is now Madrid's leading daily paper and Spain's second largest paper by readership--with editions in Madrid, Barcelona, Seville and Zaragoza--was conceived in our home office in late 1999. I'd been fired from Spanish Television (state controlled TVE) by the new conservative government in 1996, following a pre-election interview I did with candidate Jose Maria Aznar, who won the election. Although I won the suit filed against the TVE, hard times followed, as it was difficult to return to journalism. I retreated to the University of Almeria where I taught economics and Ana, my wife, set up a home office.

"But tensions eased and, in late 1999, Ana and I founded a small company, Multiprensa y Mas, collaborating on a project for the first high-quality free paper in Spain. She then sold the company--with me as CEO--to a group of Spanish institutional and private investors willing to finance the project.

"The first edition, then called Madrid y Mas (Madrid and More), was born with a staffof30 journalists in February 2000 with 100,000 copies in Madrid. By November, we were publishing another 100,000 copies in Barcelona (Barcelona y Mas). We invented a strategy of free distribution with courteous students in snappy bright red vests and caps handing out the paper to commuters and pedestrians at busy street corners in the city.

"In July 2001, Norway's leading press conglomerate, Schibsted, which had launched free dailies under the brand name '20 minutes' in Switzerland and Germany, bought a majority stake in the company.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

From Jose Antonio Martinez Soler: "What Is Now Madrid's Leading Daily Paper and Spain's Second Largest Paper by Readership-With Editions in Madrid, Barcelona, Seville and Zaragoza-Was Conceived in Our Home Office in Late 1999
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.