Samsung Tops LG Philips in PC Displays

Manila Bulletin, May 9, 2004 | Go to article overview

Samsung Tops LG Philips in PC Displays


NEW YORK, May 8 (Reuters)Samsung Electronics Co. Ltd. overtook archrival LG.Philips in the first quarter as the worlds top maker of high-resolution computer monitors, according to industry data, and Samsung is set to keep its lead.

Electronic display market research firm DisplaySearch of Austin, Texas said recent data showed Samsung, the top maker of notebook computer displays, had overtaken LG.Philips in sales of desktop computer monitors, where LG.Philips has long been the leader.

Ross Young, president of DisplaySearch, said in an interview that through a combination of heavy investment, speedy manufacturing and smart product bets, Samsung was positioned to remain the worlds No. 1 display maker for years to come.

"DisplaySearch expects Samsung to retain this leadership position throughout 2004," Young said. "In terms of their total capacity, we expect Samsung to remain ahead of LG.Philips through 2008."

The news comes amid preparations for a $1 billion IPO this year by LG.Philips, a joint venture of LG Electronics Ltd. of South Korea and Philips Electronics NV of the Netherlands. The venture is based in South Korea, as is Samsung.

The market share battle between the two electronics makers is considered by analysts to be one of the highest stakes competitions of the decade, one in which each side is investing tens of billions of dollars to come out on top.

Growing volumes, heavy investment and technology advances are expected to cut the cost of a 40-inch (102 cm) flat panel screen by two-thirds by 2007, according to Young.

Wide-screen, crystal clear TVs that now retail for $7,500 could fall to under $1,999 in three years, Young estimated. …

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