Mirror Jobs: My Work Gives Me a Real Buzz; CHALLENGE OF PUBLISHING INDUSTRY
JENNIFER O'Kane may be one of Northern Ireland's top publishers but more importantly she is known as a hugely successful businesswoman.
With 18 years experience in the industry her rise to the top with Big Buzz Entertainment Magazine under the umbrella of Independent Magazines Ltd hasn't been easy.
In 2001 Jennifer's empire nearly collapsed due to unfavourable conditions in the financial markets and heavy losses by some of Big Buzz's start-up operations.
While she was able to renegotiate the terms of her agreements, which avoided the disaster, it temporarily placed her in the unusual position of being unable to aggressively expand Big Buzz's ideas.
There were hard decisions to make and she was forced to shed some non-essential assets before the company's financial position improved significantly.
Jennifer, 36, told MJOBS: "Publishing is the easiest game to get into, but the hardest one to remain in.
"If you want to get into publishing it's essential to take it easy, I have watched many publications fail in this country over the last few years and know it's down to lack of judgement."
Jennifer has had wide experience in journalism and advertising, having worked for publications such as ME, The News Above, Hit FM, Big Time, Time Out in London and the now defunct Sunday News in Northern Ireland. She gave MJOBS her top five tips for success:
RESEARCH YOUR MARKET
LOOK at any competition in your designated field of enterprise.
Ensure you ask questions of potential clients/customers, see what their views are and this way you will know if your business is a requirement.
Focusing on a niche market allows you to more easily build a unique and solid reputation for your business.
IF you run a magazine, ensure your journalists, advertising sales team and receptionist are all working to their full capacity, otherwise you will be left to pick up the pieces. …