Forty-Nine Entries Win Honors in 2004 Ad Awards Competition

ABA Bank Marketing, October 2004 | Go to article overview
Save to active project

Forty-Nine Entries Win Honors in 2004 Ad Awards Competition


Here's something worth advertising: 49 awards were presented in September in connection with the ABA Marketing Network 2004 Ad Awards.

The awards were given at the 32nd annual ceremony, which was held during the ABA Marketing Conference in Scottsdale, Ariz. One public relations campaign was honored with a Best of Show award. A multimedia ad campaign was given a Special Branding Award. In addition, 10 entries were honored with Best of the Best awards, and 37 received Certificates of Excellence.

A total of 485 entries were submitted for this year's competition, which included advertising or marketing materials printed or broadcast during calendar year 2003.

Many of the campaigns focused on brand or community involvement, according to Doug Adamson, executive director of the ABA professional development group. Adamson presented the awards.

One trend was a growing emphasis on satisfying customer needs, Adamson noted. "In the past, most financial services organizations focused their message on services and products, thus reinforcing the notion that the industry was commoditized. Now, we are seeing more messages about tile customer and about how we, as bankers, can help these customers make their financial dreams a reality."

For the year ahead, Adamson predicted more advertising dealing with the themes of protection against identity theft, the establishment of higher business standards and improvement in customer relations.

"As technology and segmentation strategies allow bank marketers to target their advertising messages more effectively, creative marketing and advertising will become even more important," he added.

Illustrations of the winning entries will be published during the next 12 months in the Idea Bank section of ABA Bank Marketing magazine.

Below is a list of the winning entries by category.

Best of Show

Zions Bank, Salt Lake City, Utah; public relations, "Zions Pays for As." Assets: over $5 billion.

Special Branding Award

PlainsCapital Corp., Dallas, Texas: multimedia, "PlainsCapital Bank No Fences Campaign." Assets: $1 billion to $5 billion.

Best of the Best

Alliance Bancshares CA/Alliance Bank, Culver City, Calif.; annual report, "Alliance Bancshares California 2003 Annual Report." Assets: $250 million to $1 billion.

The MassMutual Trust Co., FSB, Hartford, Conn.; direct mail series, "Congratulations! Direct Mail Campaign." Assets: $1 billion to $5 billion.

Michael Flora & Associates for Comerica Bank, Troy, Mich.; direct mail series, "2004 National Business Positioning." Assets: over $5 billion.

McDougall & Duval Advertising Inc., for North Middlesex Savings Bank, Amesbury, Mass.; direct mail single, "Cold Shoulder." Assets: under $250 million.

PlainsCapital Corp., Dallas, Texas, multimedia, "PlainsCapital Bank No Fences Campaign." Assets: $1 billion to $5 billion.

Willey Brothers for Hancock Bank, Rochester, N.H.; point of sale, "Hancock Bank Point of Sale." Assets: $1 billion to $5 billion.

The Zimmerman Agency for Columbus Bank & Trust, Tallahassee, Fla.; print series, "Columbus Bank & Trust Brand Ad Series." Assets: over $5 billion.

Zions Bank, Salt Lake City, Utah, public relations, "Zions Pays for A's." Assets: over $5 billion.

s2 marketing + communications for Northern Trust, Chicago, Ill.; sates promotion, "Northern Funds 3Rs of Investing." Assets: over $5 billion.

Emprise Bank, Wichita, Kan; TV series, "All of Us for Each of You." Assets: $250 million to $1 billion.

Certificate of Excellence

Sterling Savings Bank, Spokane, Wash.; annual report, "2003 Annual. Report." Assets: $1 billion to $5 billion.

The Palmetto Bank, Laurens, S.C.; annual report, "2003 Annual Report." Assets: $250 million to $1 billion.

John Ryan Performance for Guaranty Bank, Minnetonka, Minn.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited article

Forty-Nine Entries Win Honors in 2004 Ad Awards Competition
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?