San Francisco Examiner Trademarks Logo Here; Spokesman Says Billionaire Owner Isn't Planning on Starting Newspaper, Though

By Black, Joe; Kerr, Jessie-Lynne | The Florida Times Union, December 22, 2004 | Go to article overview

San Francisco Examiner Trademarks Logo Here; Spokesman Says Billionaire Owner Isn't Planning on Starting Newspaper, Though


Black, Joe, Kerr, Jessie-Lynne, The Florida Times Union


Byline: JOE BLACK and JESSIE-LYNNE KERR, The Times-Union

The billionaire owner of the The Examiner newspaper in San Francisco wants to trademark names and logos for newspapers in 63 cities, including Jacksonville.

Although a spokesman said the filings are not an intent to begin papers in each of the cities, he would not comment on the specific reasons for the action.

The trademark applications include six other Florida cities, such as already competitive Tampa, St. Petersburg and Fort Lauderdale. Applications also were filed for Orlando, Miami, Palm Beach, Las Vegas, Indianapolis and Detroit, among others.

Denver billionaire Philip Anschutz bought control of the The Examiner in San Francisco less than a year ago. His holdings also grew to include three newspapers in Washington, D.C., area about three months ago.

The acquisitions and the patent applications were filed by a recently formed Anschutz holding company, Clarity Media Group. According to the U.S. Patent and Trademark Office, each of the trademarks costs $335. Clarity filed two logos for The Examiner in each city, one simple and one being a near replica of the San Francisco design, bringing the total to more than $42,000.

Jim Monaghan, Anschutz's spokesman, said the decision to file for the trademarks is meant to protect the name of the San Francisco-area paper because of The Examiner's success.

"It's the prudent thing to do from a business standpoint,'' Monaghan said.

However, not using the trademark in business could end the company's rights to it, said Laurence Alexander, an associate professor of journalism at the University of Florida.

He said the trademark office doles out trademarks to protect a company or brand name. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

San Francisco Examiner Trademarks Logo Here; Spokesman Says Billionaire Owner Isn't Planning on Starting Newspaper, Though
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.