Wooing Politicians: Some Newspapers Are Taking Steps to Get a Bigger Share of the Political Advertising Pie
Kerwin, Ann Marie, Editor & Publisher
Some newspapers are taking steps to get a bigger share of the political advertising pie
In this Election Year, newspapers have launched their own political campaign.
"Newspapers have not been responsive to political advertising trends since the advent of radio," said Shaun Higgins, director of marketing and sales of the Spokesman-Review in Spokane, Wash. "Henrik Ibsen said 'Politics are the lifeblood of the news. paper.' If that is the case, newspapers have been bleeding for years."
To stop the hemorrhaging, several factions of the industry have taken action. The Newspaper Association of America hosted a booth at both the Democratic and Republican National Conventions…
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Publication information: Article title: Wooing Politicians: Some Newspapers Are Taking Steps to Get a Bigger Share of the Political Advertising Pie. Contributors: Kerwin, Ann Marie - Author. Magazine title: Editor & Publisher. Volume: 125. Issue: 35 Publication date: August 29, 1992. Page number: 12+. © 2002 Editor & Publisher. COPYRIGHT 1992 Gale Group.
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