Q&A with Joanne Chappell

By Casgar, Susanne | Art Business News, December 2004 | Go to article overview

Q&A with Joanne Chappell


Casgar, Susanne, Art Business News


Joanne Chappell is owner of Emeryville, CA-based Editions Limited, a leading art publisher founded by Chappell more than 30-years ago when she opened a single gallery in Indianapolis. Since its beginning, the company has published more than 1,500 images, and creates more than 250 new posters each year. Three years ago, Editions Limited launched its Drybrush Graphics division for original artwork and limited edition graphics.

Q. How has your business changed in the last five years?

Like many businesses, we were on a growth pattern for most of the 1990s and into 2000. With the catastrophe of 9/11, our business softened dramatically in the areas of hospitality, corporate and healthcare. Fortunately, we had a committed team who had the resilience to weather the storm. We refocused our efforts on different avenues of distribution and on developing our Drybrush Graphics Collection of original artwork and limited edition graphics. We also committed to testing different trade show opportunities, and we redefined the responsibilities of our salespeople and territory management.

In early 2003, we made a strategic decision to aggressively rebrand ourselves. We developed new catalogs for both Editions Limited and Drybrush Graphics. We committed to an advertising campaign like we had not done in the past. And we greatly increased our publishing plan, specifically fine art posters.

As an entrepreneur, with my management team, I made tough and aggressive decisions to build our business while many of our competitors had been waiting out a stalled These were not easy decisions, but they have helped us to have one of our best years ever in 2004. I would be remiss if I didn't mention our stellar sales team, most of whom have been with me for five to 25 years. They bring art backgrounds, sales skills, and insight, which have contributed to our success.

Q. Who has been the most influential to you in your business endeavors?

My husband, George, has been my most avid advocate. With his IBM background, his pragmatic outlook, and late-night counsel when difficult decisions are to be made, George is a wonderful balance to my creative bent.

Q. What person, living or dead, would you like to spend the day with?

Bill Clinton would be at the top of my list.

Q. How do you spoil yourself?

I swim four to five times a week. Due to our hectic schedules, George and I love to eat out. And I love to gamble.

Q. What is your ideal vacation?

My first choice is anywhere in the sun, with a beach, and with George. My second choice is skiing or ice skating, or boating with my children and grandchildren. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Q&A with Joanne Chappell
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.