Is There an Enterprise Blog in Your Future? Blogs Are Catching on as Sophisticated Web-Based Tools for Managing Intranets, Project Collaboration, Marketing Strategies, and Corporate Knowledge Capital

By Orr, Bill | ABA Banking Journal, December 2004 | Go to article overview

Is There an Enterprise Blog in Your Future? Blogs Are Catching on as Sophisticated Web-Based Tools for Managing Intranets, Project Collaboration, Marketing Strategies, and Corporate Knowledge Capital


Orr, Bill, ABA Banking Journal


First, a note or two on what an enterprise blog (short for "web tog") is not. It is not your teenage daughter's journal of her adventures at the take last summer. Nor is it one of those passionate political commentaries--right or left--that came to prominence this election cycle. It is an ongoing web-based exchange of the information, ideas, and documents that continually shape and reshape an enterprise's knowledge capital. Still less than a decade old, blogs first look off as dating services and sites of personal expression. Then they were adopted by major news media to make their print or electronic content accessible over the internet--supplemented by additional research and ample opinion to give them a lively kick. Now commercial enterprises are discovering the benefits of blogging as a knowledge-management tool.

Blogs share the quintessential nature of art internet-based systems: Any authorized member of the enterprise can access them and contribute to them. Subsequently, they tend to grow democratically and unpredictably from their distributed roots; content is not broadcast and controlled from a central source.

It's easy to mistake blogs for e-mail, which has the same chronological format and many of the same features. A few key differences give blogs their great leverage as knowledge-management tools:

E-mail is a separate internet protocol that handles all messages as e-mails. Blogs are part of the world wide web, thus enabling users to integrate and automatically update data from any digital source and present new content as user-formatted, universally accessible web pages. Blog contents can be retrieved from an enterprise database consisting of word documents, spreadsheets, PowerPoint presentations, e-mails, instant messages, online chats, phone conversations, accounting transactions, personal profiles, workflow procedures, customer inquiries, etc. and organized by time period (daily, weekly, monthly), content category, or person (not exclusively the originator).

E-mail contents are stored in files organized mainly by subject (or file name) and date. Blogs are stored in central databases and, when supported by a content-management platform, can be configured for project management, team collaboration, document version control, restricted-access, and countless other applications of knowledge management.

It's easy for e-mail content to get lost or become part of an information overload. Blog software automatically directs defined categories of information to recipients designated by name, title, project, special interest, or authority etc.

E-mailed information doesn't always get to everyone who needs it, especially when a conversation generates complex multiple threads leading in different directions. Blog content is identified by its information category, not by subject or keyword.

Any user can attach documents or multimedia files to her blog entry. She can create links to other relevant websites and incorporate "favorites" from other sites. A user can call up archived pages that are organized by date, content category, or the person who posted the blog. Thus knowledge remains--stored, categorized, and accessible--within the enterprise even if the knowledge worker doesn't.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Is There an Enterprise Blog in Your Future? Blogs Are Catching on as Sophisticated Web-Based Tools for Managing Intranets, Project Collaboration, Marketing Strategies, and Corporate Knowledge Capital
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.